About OnlyRoses
OnlyRoses is a London-based luxury rose brand specialising in the finest fresh-cut roses (Classic Roses) and preserved roses (Infinite Roses) that last up to 12 months without water.
The company sources premium Ecuadorian roses and delivers across London and the UK.
Early Days - A Singular Idea
OnlyRoses was founded in London in 2007, by wife-and-husband team, Sabine and Anian, with a simple yet radical vision:
Elevate the rose into a true luxury object
At a time when floristry was defined by mixed bouquets and fleeting arrangements, OnlyRoses chose a different path — one of absolute focus. Roses, and roses alone. Each stem considered, each composition deliberate, each arrangement designed not as decoration, but as an expression of refinement.
The first boutique opened quietly on Old Brompton Road in Earl’s Court. It was an understated beginning, but the idea was clear from the outset: to create a new category in luxury gifting.
From London to the World
Within a short time, OnlyRoses moved into Knightsbridge, just moments from Harrods — a decisive step that positioned the brand within the heart of global luxury retail.
This transition marked a shift from niche concept to recognised name, as OnlyRoses became synonymous with elegance, precision and the art of gifting at the highest level.
From London, the brand expanded into the Middle East, with boutiques in Dubai, Doha, Riyadh, Beirut and Kuwait — markets where luxury, craftsmanship and gesture hold deep cultural significance.
In 2019, OnlyRoses opened its Beverly Hills flagship, bringing its distinctly European vision of luxury roses to the United States.
Today, OnlyRoses operates across three continents, yet remains rooted in its London origins — defined by the same clarity of purpose that shaped its beginnings.
The Finest Roses in the World
At the heart of OnlyRoses lies an uncompromising commitment to quality.
The brand sources its roses directly from high-altitude farms in Ecuador, where volcanic soil, equatorial sunlight and cool mountain air produce blooms of exceptional size, colour and longevity. Each rose is selected for its structure, vibrancy and character — chosen not in volume, but with intention.
By working directly with growers, OnlyRoses ensures a level of consistency and quality rarely found in traditional floristry.
Classic and Infinite
OnlyRoses is defined by two distinct yet complementary expressions of the rose.
Classic Roses are freshly cut and presented at the peak of their natural beauty — immediate, fragrant and timeless.
Infinite Roses represent a quiet innovation. Real roses, preserved at their most perfect moment, designed to last for up to 12 months without water. Neither artificial nor ephemeral, they exist between nature and permanence — transforming the rose into an enduring object of design.
Together, these collections redefine what a rose can be: both a fleeting gesture and a lasting presence.
A New Language of Gifting
OnlyRoses has become part of the modern language of luxury gifting — chosen for moments that require more than convention.
From private clients to global fashion houses, from intimate gestures to large-scale installations, the brand’s creations are recognised for their precision, restraint and unmistakable identity.
What began as a small London boutique has evolved into a global name, yet the philosophy remains unchanged:
to focus on one thing, and to do it exceptionally well.
London, Defined
OnlyRoses is a London-based luxury rose brand specialising in the finest fresh-cut roses and long-lasting preserved roses that last up to 12 months without water.
From its origins in Earl’s Court to its presence in Knightsbridge and beyond, the brand continues to define the modern standard for luxury roses in London and worldwide.
OnlyRoses offers
Arrangements made with the finest fresh roses, and are known for their InfiniteRoses® - real roses that last a year without water.
Our exceptional collection of luxurious gifts is the ultimate gesture of appreciation and lasting impressions.
Ethical Sourcing
We are passionate about the people and the communities that we work with and endeavour to provide positive change whilst sustaining their heritage.
OnlyRoses remains committed to our people and the environment, we offset our carbon footprint with our re-forestation program ensuring we minimise our global impact. We are certified under strict labour and social standards maintaining the value and welfare of our staff globally.
The Perfect Combination
of the World's Finest Roses & World-Renowned Porcelain
When we launched our partnership with the iconic Spanish brand Lladró at their fabulous summer pop-up store in the Hamptons, their stunning porcelain was regarded as some of the most exquisite in the world.
Their distinctive style was the perfect inspiration for our expert floral team to create a spectacular new decorative interior style using our signature Infinite Roses. These naturally preserved roses make the ideal floral decoration as their beauty can last for several years without water. We filled a hand-picked selection of Lladro’s exquisite vases with roses that beautifully complemented the colour palette of each piece and loved how our two styles have blended to such stunning effect.
“OnlyRoses style and bespoke floral design made them the ideal collaboration for our series of luxury pop-ups and design events.” explains Sandra Jordan CEO Lladró USA “they offer a unique option of adding real, naturally preserved roses to our stunning handcrafted porcelain vases. Their Infinite Roses are simplistic, yet elegant, perfectly complementing our vases. The best part though is, that they last more than a year, and do not need any water, which is perfect for our signature pieces, as there is no need for handling. It is the perfect partnership.”
We think the results were spectacular and if you are tempted to update one of your own decorative pieces then why not try our Custom Design Service. We take your own vase, and style it up with your preferred colour of Infinite Roses, longer lasting beauty tailored for you.
Building the Backdrop
OnlyRoses® were partnered to achieve the impossible and create the perfect backdrop to The Oscars using over 40,000 freshly cut roses.
Get in Touch
We're always delighted to here from our clients or customers, if you would like to know anything more about our services and what we do, contact us.
Blog posts
Why roses elevate business gifts: elegance and impact
Elegant rose bouquet ideas for luxury gifting and décor
