Caring for your Roses
Follow the care instructions for your arrangement below. Fresh Classic Roses and preserved Infinite Roses need different care.
Care Tips for our Fresh-Cut Roses
Follow these steps to help your fresh roses last. Our five-day freshness guarantee for Classic Roses starts on the day of delivery. See our Refund Policy for the claim process.
Prepare
Get rid of any leaves that would otherwise be submerged.
Cut
Diagonally cut about an inch off the bottom of each stem using a sharp knife. Don't use regular scissors as they'll squeeze the stem and the rose won't be able to absorb enough water.
Add Water
Choose a nice clean vase and fill it with room temperature water so stems are covered a third of the way up.
Keep cool
Find a cool, shady home for your roses. In the evening, move them to a roof-covered balcony if you have one. They'll appreciate the view.
Refresh
From then on, all you'll need to do is give them a fresh cut and refill your vase with water every two days!
Avoid
Avoid placing your roses in high temperature (near radiator), drafts or direct sunlight.
Care Tips for our Infinite Roses
Infinite Roses are real preserved roses designed for long-term indoor display. Do not water them, and keep them away from direct sunlight, heat and moisture. Our one-year guarantee covers their shape and colour when cared for in accordance with this guide. For a claim covered by this guarantee, we provide a replacement rather than a refund. This is in addition to your statutory rights. See our Refund Policy for details.
Water
Do not water
Sunlight
Keep away from direct sunlight
Heat and Humidity
Keep away from very hot and dry places
Clean
To remove dust, use a cold air hair dryer at low speed
Blog posts
The Classic Rose Boutique: A Cushion of Roses
How to Pick Anniversary Roses: A Romantic Guide
Colour, scale and timing — how to choose anniversary roses that say something true, from a single meaningful stem to a hundred-rose declaration.
Decorating With Roses: A Room-by-Room Guide
Room by room and season by season — how to style fresh and preserved roses through your home, from entrance-hall statements to shelves that stay perfect for years.













