How OnlyRoses helped build the stage of the 91st Academy Awards with 40,000 Infinite Roses® — real roses that last for years.
In 2019, under the direction of The Academy's chosen designer David Korins, the stage of the 91st Academy Awards featured a monumental floral installation made exclusively of roses. Known for larger-than-life installations at Harrods in London, as well as large-scale commissions for private clients across the US, Europe and the Middle East, OnlyRoses was selected by The Academy to supply 40,000 of its exclusive Infinite Roses® — the world's finest real, preserved roses — in the colour Scarlet.
The choice was as practical as it was beautiful. Infinite Roses® — real roses that last for years without water — allowed for an elegant stage worthy of the world's most glamorous evening, with a guarantee that every bloom would look perfect from the first rehearsal to the final award.
“Fresh-cut roses are impossible to use for this size of installation, as they require water and do not last given the time it takes to install.”
— Anian Schmitt, OnlyRoses Founder
The brand behind the roses
Founded in London in 2007 by husband-and-wife team Sabine and Anian Schmitt, OnlyRoses disrupted the luxury gifting industry by elevating the rose from a flower to a luxury gift — a distinctly simple, fashionable and innovative approach to high-end floristry. In 2009 the brand created an entirely new category with the introduction of Infinite Roses®: real roses that last for years without water. That contribution made OnlyRoses a global leader in premium fresh-cut and preserved roses — Classic Roses® and Infinite Roses®.
The opening of the OnlyRoses flagship store in the heart of Beverly Hills in 2017 marked the brand's expansion into the US market — and into the entertainment business in particular, making it a favourite among Hollywood's elite. That reputation did not go unnoticed by The Academy of Motion Picture Arts and Sciences, which enlisted OnlyRoses for an unforgettable edition of the Oscars: the 91st running of the most famous award ceremony in film, televised live in more than 225 countries and territories worldwide.
Rose scenery is an OnlyRoses speciality
The Oscars stage is the most visible example of what we do at scale — but rose walls, installations and event scenery are commissioned from us year-round, for venues, brands and private clients. If you are planning something extraordinary, our bespoke service designs and builds rose installations to order — and our press page collects more of the moments our roses have made.
