Making a difference with roses has always been one of our goals at OnlyRoses. Over the years we have looked for ways to give a little back to causes that inspire us — and in 2018, The Women's Alzheimer's Movement was exactly that: a beautiful initiative making a world of difference, and one we were thrilled to collaborate with.
Maria Shriver is an inspiration, and her work across multiple organisations is something we can all admire. Move for Minds was an initiative tackling Alzheimer's disease, led by Maria Shriver and The Women's Alzheimer's Movement.
“Alzheimer's is the biggest health crisis facing our country today, and it's going to take all of us working together to find the answers and wipe it out. As a daughter of Alzheimer's, I watched my father go from knowing every fact and figure to not even knowing my name. It was an extraordinarily painful experience. Imagine sparing one person that experience. Now imagine sparing a generation. Together we can make that happen.”
— Maria Shriver
To mark the collaboration, we donated 50% of the price of every Lavender Infinite Rose Silver Cube purchased at our Beverly Hills store and online to these brilliant causes for a full year. Every purchase gave — beautiful roses, in support of a noble cause.
Alongside the donations, Maria Shriver and friends hosted signature Move for Minds events that summer in New York, Boston, Los Angeles and San Francisco — high-energy exercise classes led by Equinox trainers, followed by panel conversations with leading scientists and lifestyle experts, all in support of the effort to find a cure for Alzheimer's.
The collaboration remains one of the partnerships we are proudest of — a reminder that a rose can carry more than beauty. It can carry purpose.
